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Aleksandar Topić: Vision is the most important thing,
desire and ambition help

Mikser House’s Balkan Design Store has recently been enriched by one more exhibitor. Now available at Karađorđeva 46 are handicrafts by the talented Aleksandar Topić: a student of the Academy of Arts, graphic designer, photographer, illustrator, fan of photo arts and creator of the BowTie Collection, PINJUNKY badges and KESA S NEBESA bags. Each of his products is special, each has its own story and character. Aleksandar’s inspiration and what it takes to run his own brand are the topics of our conversation with him.

How did you come up with the idea to create your own brand and how difficult was it to “jump” into entrepreneurial waters?

I actually designed the first collection myself. At the time I had wanted to buy myself a bowtie but the market didn’t offer any pieces that satisfied me. I decided to make sketches, make the collection, prepare packaging and advertise the project on Facebook. It was hard because I started the project while I was studying. The mitigating circumstances were the student scholarship and my fellow photographer (Goran Tešanović) who photographed the first catalog and editorial.

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To start your own business, which do you need more of: talent or skill, or is success a combination of both?  

Starting is really very easy. For it, vision is the most important thing. Desire and ambition help. Skills and talent are necessary for constant work on your own business, expansion, advertisement and branding. It is necessary to constantly be up to date and present, and for that you need strength.

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Is it difficult to be creative entrepreneur in Serbia?

It wasn’t hard for me. I love it :)

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Any advice for fellow creators?

Don’t copy, be diligent and very disciplined. Don’t be inspired by someone else’s work. This is often my colleagues’ first step. To me this is proof that the initial idea and inspiration are not those of the creator. And accordingly, there is no creativity. The ideas that come in a delirious dream or with the first sip of morning coffee are the essence and key value of a creator.

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Where do you find inspiration and what do you do when inspiration “dries up”?

I’ve never had a drought of inspiration – as soon as I finish implementing one idea, new inspiration is already there. The quantity of ideas is not in proportion to the work that I do. The imbalance is something like 33:4.

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